Custom Mobile Food Equipment
Case Study
Custom Mobile Food Equipment is a leading manufacturer specializing in the design and construction of a diverse range of mobile food solutions, including carts, kiosks, catering trucks, and trailers. Established in 1942, the company prides itself on delivering high-quality, durable products built in the USA. Their offerings cater to various clients, from small businesses to large operations, ensuring custom solutions that meet specific needs.
Project Overview
Industry:
Manufacturer
Manufacturer
Impact
Secured Disney & NASCAR as clients
Platforms
Timeline
4 months
Deliverables
Responsive WordPress website, Branding Refresh, Video Production
The challenge
Despite being an industry leader since 1942, Custom Mobile Food Equipment lacked a digital presence that matched the scale and quality of their business. Their outdated website failed to communicate their capabilities, didn’t represent their brand visually, and offered no clear path for lead generation. As a result, they were missing out on high-value opportunities and broader market visibility.
Approach
Aim High Tech worked closely with CMFE to reposition the brand through modern design and strategic storytelling. We overhauled their website with a sleek, mobile-optimized layout, embedded custom video content showcasing their build process, and crafted brand messaging that spoke to both small business owners and enterprise clients.
We also developed a targeted marketing strategy that included email campaigns, social media presence, and automated lead capture processes—all built to drive traffic, generate interest, and close deals.
Solution
- ✅ Responsive WordPress Website with high-impact visuals and product gallery
- ✅ Video Production highlighting craftsmanship, team expertise, and client features
- ✅ Branding Refresh with modern fonts, color palette, and messaging
- ✅ Email Marketing System using CreateSend for outreach and promotions
- ✅ Social Media Strategy to build visibility and credibility
- ✅ Workflow Automations via Zapier for inquiries and CRM integration
- ✅ Google Workspace Implementation to streamline operations
Impact
Within months of launching the new website and campaign strategy, CMFE experienced a dramatic shift in online engagement and credibility. Their professional web presence opened doors to high-profile partnerships, including Disney and NASCAR, who were impressed by the company’s digital presentation and capabilities.
The site now serves as both a powerful marketing tool and a trusted resource for new and returning clients.
