Unity Classical Charter School
Case Study
Unity Classical Charter School is a public K-8 charter school located in Charlotte, North Carolina, dedicated to providing a rigorous classical education in a nurturing, character-focused environment. Known for its strong academic standards, passionate educators, and commitment to values-based learning, Unity Classical equips students with the knowledge, critical thinking skills, and moral foundation needed to thrive in life and leadership. The school blends timeless classical principles with innovative teaching methods to develop well-rounded, confident learners.
Project Overview
Industry:
Charter School
Charter School
Impact
Improved digital enrollment & engagement
Platforms
Timeline
Ongoing Partnership
Deliverables
promotional videos, dynamic web components, NFC integration
The challenge
Unity Classical Charter School was facing serious limitations with their previous website. The platform was static, hard to update, and slow to navigate—especially the staff directory, which lagged significantly. Outdated information stayed live for months due to a lack of internal access, and the school was being overcharged for a website with no ongoing support or services. They needed a fresh, scalable digital solution that reflected their energy and values.
Approach
Aim High Tech took a comprehensive approach to revitalizing Unity’s digital presence. We started by identifying core priorities—usability, storytelling, enrollment support, and content management. From there, we developed a fully customized WordPress website with intuitive navigation, embedded multimedia, and automated tools for easy updates.
We paired the website launch with fresh marketing assets including staff headshots, promotional videos, and branded materials to ensure a cohesive, professional feel across all touchpoints.
Solution
- ✅ Responsive WordPress Website with dynamic staff directory and events calendar
- ✅ Professional Staff Headshots for both web and print use
- ✅ NFC-Enabled ID Badges for staff and access control
- ✅ Promotional & Testimonial Videos to support marketing and recruitment
- ✅ Charter Renewal Virtual Tour Video to meet board and parent requirements
- ✅ Newsletter Platform (CreateSend) integrated with automated sign-ups
- ✅ Zapier Automations to simplify backend processes and form submissions
- ✅ Marketing Collateral for community events and print needs
- ✅ Live Website Feed to feature school updates and highlights
Impact
Unity Classical is now positioned as a modern, forward-thinking institution online—just as they are in person.
- The new website is fast, intuitive, and easy for staff to update.
- Enrollment and parent engagement have both improved significantly.
- Internal processes have been streamlined with automation.
- Visual branding now truly reflects the school’s mission and classical identity.
